As a nonprofit organization, your goal is to manage relationships with donors, volunteers, and partners effectively. This is where customer relationship management (CRM) software comes in handy. Two popular CRMs for nonprofits are Salesforce and Insightly. In this blog post, we will compare the two platforms to determine which is more suitable for nonprofits.
Pricing
Pricing is a crucial factor for nonprofits when selecting a CRM software. Insightly has a more affordable pricing plan, with its basic plan starting at $29/month. Salesforce, on the other hand, is more expensive, with its basic plan starting at $25/user/month.
Features
Both Salesforce and Insightly come with a wide range of features that can help nonprofits manage their contacts, donations, and campaigns.
Insightly has a user-friendly interface with features such as lead, contact, and opportunity management, as well as project management tools. It also has an integrated email system that allows you to send and receive emails directly from the platform.
Salesforce, on the other hand, offers more advanced analytics and reporting options, making it easier for nonprofits to track and measure their fundraising progress. It also has a more extensive range of third-party integrations, such as nonprofit software like DonorPerfect and VolunteerMatch.
Ease of Use
When it comes to ease of use, Insightly stands out. It has a simple interface that makes it easy to navigate, even for users who may not be tech-savvy. Salesforce, on the other hand, can be daunting for beginners. However, Salesforce has an extensive knowledge base and support community that can help nonprofits overcome this challenge.
Conclusion
In conclusion, both Salesforce and Insightly offer excellent CRM solutions for nonprofits. While Insightly may be more affordable and user-friendly, Salesforce stands out in terms of its features and capabilities. Therefore, we recommend Salesforce for nonprofits looking for an advanced platform with a wide range of features.
References:
Salesforce pricing: salesforce.com/crm/editions-pricing
Insightly pricing: insightly.com/pricing